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Brand New has a great review of the recent rebranding of Snapple:
20 Degrees of Separation

Like the author, I think the rebranding was technically/aesthetically successful but in doing so sacrificed a great deal of what made Snapple Snapple. Now it looks a lot like that organic/hipster-looking stuff I see in the store...I don't remember the name. Which is pretty indicative of the impression that Snapple is likely going to leave on future consumers. It just doesn't stand out anymore. That is disappointing.

Also I really appreciated the article because it has YouTube videos of Snapple TV spots, with the hilarious observation that they are "listed chronologically as well as unintentionally from funny and awesome to unfunny and lame." I actually remember seeing all of these, save the first one. My favorite is the second one, btw:



Also seriously, watching people with heavy accents is funny but you probably shouldn't base the humor of your iced-tea advertisement on it.